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RankBrain: Everything You Need to Know about Google’s Artificial Intelligence Technology

Google Rankbrain

Big news, everyone! We are entering a brave new world in SEO!

For years, Google’s algorithm updates have dominated the world of search engine optimization. Every time marketers would feel like they’ve got an algorithm figured out, a new update would roll out, forcing them to audit their websites and make a number of changes to prevent a dangerous drop in ranking.

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Oh Come All Ye Content Writers: A Guide to Dominating Your Content Strategy This Holiday

Holiday Season Content Strategy

Yes, it’s that time of the year again. Just when you were starting to forget about jack-o’-lanterns and trick-or-treaters, it hits you: the holiday season is just around the corner and you need to start thinking about your holiday content plan.

The truth is that the holiday season serves as the perfect time to stand above the noise and reach out to a wider audience. According to a new research from Outbrain, cited by cyberalert.com, in 2014, holiday related content consumption increased at the beginning of November. The study also shows that not only the demand for content increased during this period, but the demand exceeded supply.

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The Power of Cognitive Biases: How to Use Them to Influence, Engage and Sell

Power of Cognitive Biases

When it comes to writing persuasive copy, savvy content writers know that the devil is in using cognitive biases to their advantage.

What do I mean by this? Let me explain.

Read the following sentence:

A BIRD IN THE

THE HAND IS WORTH

TWO IN THE BUSH

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Hooked: How Hollywood Creates Addictive Content and What You Can Learn From It

watching movie in suspense

One of my favorite jokes of all time is actually an anti-joke. Here it is:

Q: “How do you keep an idiot in suspense?”

A: “I’ll tell you tomorrow.”

It is a pretty silly anti-joke, but it tells a lot about human nature. We love suspense. An unresolved ending keeps us glued to our favorite TV show or makes us turn page after page instead of stopping at the end of the chapter.

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The Cheerleader Effect and Other Neuromarketing Tricks That Will Boost Your Conversion Rate

Neuromarketing Tricks That Will Boost Your Conversion Rate

Picture this: You’ve written an amazing piece of content that is being shared all over the place. Your traffic is skyrocketing, and you are having a great time watching those numbers climb.

There’s just one problem: all those people are reading your blog post, and then leaving your website without taking any action.

You’ve done everything right. You wrote quality content, targeted the right keywords, optimized your article, and shared your content on all important social networks. You’ve put all your efforts into it, but you just can’t seem to drive conversion.

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What If You Made Everything Short? Storytelling Possibilities in Short Form Content

Long Form Versus Short Form Content

Quick Q: What type of content performs best in terms of engagement and social sharing – long form or short form?

Long form content, obviously” I hear you say pointing at a bunch of studies.

But, imagine with me if you will, a text message from your best friend that reads: “Good afternoon. I would like to request your opinion in respect to a date this evening.

This long and overly complicated way of communicating seems tiring and unnecessary for both the person typing and the person reading.

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9 Lessons Content Writers Can Learn From Stand-Up Comedians

Stand Up Comedian

How many content writers does it take to change a lightbulb? No, I haven’t started telling jokes (yet), but I do have some tips from stand-up comedians that will help you write better content.

Stand-up comedy is a performance art that relies heavily on quality writing. Good comedians are able to write jokes that make the audience burst out laughing. They master the art of storytelling and know how to transition from one idea to another with grace.

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The Psychology of Emojis: How to Use Them in Your Content Strategy

Using Emojis in Content Marketing

Emojis have taken over the way we communicate. When words are not enough, we use broken hearts, smiley faces or a monkey covering its eyes to express our feelings. People have become so obsessed with these cute graphic icons that July 17 has become the World Emoji Day.

According to Swift Media, 74% of people in the U.S. regularly use app stickers or emojis in their online communication, sending an average of 96 emojis or stickers per day. To put this into perspective, there are 6 billion emoticons sent around the world every day.

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How to Tap Into Your Reader’s Emotions and Boost Conversion

Emotional Copywriting

We pride ourselves on being rational creatures. But, the truth is that we are largely driven by our emotions. We decide first based on how we feel, and then we justify our decision through logic and reasoning.

A lot of copywriters and content writers focus on the rational elements of their copy!

They give facts and numbers and talk about features. But it’s not necessarily the facts that get people to click on a headline or share a story. It’s very often the emotions triggered by the story that motivates them to take action.

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How to Produce Great Content: 7 Powerful Tactics You Can Implement Today

Writer trying to create blog post

Consider if this sounds familiar to you: you sit in front of a blank page trying to craft the perfect headline for your latest blog post. After what seems an eternity, you begin to actually write the post. You write a sentence only to delete it midway because it didn’t sound perfect. You edit every paragraph as you go along, reading it a couple of times before continuing. Of course, you make very little progress and end up frustrated with the process of trying to write that awesome content for your next post.

Wouldn’t it help to have a system in place?

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