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5 Wise Lessons For Eye Catching Headlines

A few years back, copyblogger.com made a startling discovery about web readers, and the content writing industry was turned on its ear. It turns out that while 8 out of 10 people will read the headline, only 2 of them will bother reading the rest.

For the writer, this means you can take days putting together an enlightening post, gathering facts and verifying information, only to have it passed by readers 80% of the time because the headline did not raise their eyebrows. Admittedly, I struggled with headlines for a long time after that news break. I would scratch my head for hours trying to capture the essence of my article, while still compelling people to read it. Until I had my forehead slap moment, when I realized that I had been approaching headline writing from the wrong direction.

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Creating Authentic Content to Solidify Your Position as an Industry Expert

How good are you at presenting yourself and your business as an industry expert? Getting consumers and other businesses to trust in your knowledge is a big step towards brand recognition, and with that comes more sales and bigger profits.

Authentic Content

In order to be a recognized and trusted name in your industry, you have to build your reputation. This entails creating original content that shows off your expertise, and then publishing it. Not only on your own website, but by reputable online publications who have a vested interest in your field.

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How to Successfully Use Storytelling to Improve Blog Posts

A successful internet marketing strategy must include a steady flow of blog posts as a part of it’s marketing plan. This is one arena where a business can let their hair down and really connect with people who have happened on to their site.

The problem is, a lot of us forget the purpose of blog posts, and they eventually turn into just more pages on a site. To avoid this, and keep people coming back for more, you will have to improve blog posts by turning them into stories that are worth reading and sharing.

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Why Marketing Agencies Should Use A Reliable Content Writing Service?

Businesses small and large seek the expert services of a marketing agency for a multitude of reasons. They are asked to create memorable brand images, research markets and come up with effective marketing strategies to help increase conversions. With a heavy reliance on web marketing now, they also must constantly come up with creative means of communicating with prospects to turn them into a loyal customer. If they are smart enough, they’ll understand how important it is to work with a reliable content writing service that delivers high quality and original content on time and without breaking the bank.

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